The Phoenix sculpture combines two large format, high-resolution digital panels located on the popular A63 route in and out of Hull City Centre.
The very first Wolds Outdoor digital media panel to be unveiled was The Phoenix, which is located adjacent to the A63 in Hull.
This site offers excellent reach by targeting commuters on the busiest route in and out of the city. The iconic landmark structure was designed by a multi award winning designer and houses two cutting edge, high-quality digital screens - Hull's largest digital portrait screens.
Located on the busiest route in and out of Hull on a site that is passed by over 57,000 vehicles every day*. The site has been carefully selected so that surrounding buildings will not challenge the visibility and the screens are angled in a way that will maximise the dwell time of passers-by.
Hull is a thriving digital community and has been named by the Tech Nation Report as a major player in securing the UK's position as the digital capital of Europe. It's a city on the up following its successful year as UK City of Culture in 2017 and investment in the area continues to grow. In fact, since being announced as the City of Culture in 2013, there has been over £3.4bn of public and private sector investment into the city.
*Source: Dept. of Transport AADF 2017
